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Web Survey Bibliography

Title E-mail survey response rates: targeting increases response
Author Jackson, L. A., DeCormier, R.
Source Marketing Intelligence & Planning, 17, 3, pp. 135-140
Year 1996
Access date 17.08.2004
Abstract E-mail is the most used of the electronic media. It is a cheap and quick means of communicating with clients and customers. It is also a means of collecting information on customers. This study analyses the response rates of a targeted and non-targeted group to a financial questionnaire. The targeted group provided more complete and useful data than the non-targeted group. The conclusions indicate strategies for using e-mail to gather customer information.
Year of publication1996
Bibliographic typeJournal article
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Web survey bibliography (4086)

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